When you have a small cleaning business, you need a stable client base to grow your business and succeed. Everyone needs clean homes and offices to stay healthy and prevent insect infestations. Whether you clean for residential or commercial customers or both, getting clients that fit your business plan requires research and commitment. Although some clients may seem to fall in your lap, cleaning business owners must usually seek out potential clients and use engaging and attractive marketing tactics.
Choose and Market to Your Clientele
To be successful in the cleaning industry, we hold the opinion that you always need to specialize. Cleaning is a massive industry and it’s hard to be able to do everything, the best cleaning companies tend to choose their niche / service and do it better than everyone else. So decide what you want to do, whether it’s home cleaning, office cleaning, tile and grout cleaning, there is no shortage of services to choose from in our industry.
Create a list of characteristics you’re looking for in clients. For example, you might prefer commercial clients to residential ones, clients within 20 Kilometres of your business or clients in affluent neighborhoods.
Advertise to clients from this target market in a region using traditional neighborhood or regional newspaper, magazine, radio, TV and direct mail advertising if your budget allows. If it doesn’t, advertise locally via other methods: hang flyers in areas your clients frequent, cold call, and walk into businesses or knock on residential doors to introduce yourself to the neighborhood.
Connect with Other Local Business Owners
Become a member of your local Chamber of Commerce and then supply the Chamber with business cards and flyers for your cleaning business. If you don’t know your Chamber’s location then you can contact your local council who will be able to direct you.
Join local, national and international cleaning associations such as the BSCCA and other recognized industry groups such as Cleaningsearch. Hand out your business cards and flyers. Ask other members for tips or referrals based on the region you are in and the specific type of services you offer.
Set up referral partnerships with other businesses in the area that deal with customers who usually need professional cleaning services such as schools, interior design firms, construction companies and event hosts and caterers. Even if you don’t get referrals, a business owner who utilizes the cleaning services of a professional cleaner may decide to hire your company for his cleaning needs because of your willingness to share clients.
Ask for Referals from Existing Cleaning Customers
Ask your existing clients for referrals to people they believe would benefit from your services. To persuade your existing clients to refer people to you, consider offering a discount for referrals or a cash back bonus for referrals that result in signed cleaning contracts.
Attract new clients to your business by posting engaging content such as articles or videos about cleaning and the cleaning industry including cleaning tips and product information on your website. In addition, post before and after photos of your work on your website along with client testimonials to impress potential clients who visit the site.
Social media is also a big part of the cleaning industry now, be sure to showcase your work and your cleaners. You should try to post on your cleaning company facebook page at least once a week to keep engagement levels up.
This post was written in collaboration with Daniel Simmons from Cleaningsearch which also has a great guide on their website providing tips to start a cleaning business.